Important work. Meaningful work. But at a strategic level, the impact was hard to see. There were layers of decision-making, long-term plans, and endless reports. I often found myself wondering—are we making a difference right now, where it really matters?
That question never left me.
Fast forward to today, and I can say with full heart and absolute clarity: I know exactly why I do what I do now.
🌟 I do it for the child who doesn’t yet know they’re an inventor.
🎨 For the little one who thinks their wild ideas are too silly.
🔧 For the curious hands and curious minds who just need permission to explore.
Weebert’s World was born from scrap—literally. Andy creates the Berts from parts other people throw away. I took one look at them and saw stories. Characters. Possibility. And now, we’re building a world rooted in creativity, imagination, exploration and play—starting with preschool and early years.
Why do I want to see Weebert’s World on children’s television? Because I know how powerful those early years are. If we can show children that it’s OK to imagine, to play, to explore and invent—we start opening doors before they even know they need unlocking.
And it’s not just me who believes that. We recently did a school visit where we read Weebert’s story and introduced the Berts to a classroom of curious, bright-eyed little dreamers. Afterward, we received this message from a parent:
“Lotty, Andy and The Berts visited my daughter’s school recently and when she got home (she’s always had a vivid imagination) but I noticed a leap in her imagination and she couldn’t stop wanting to create and invent all evening – and a few days on, this is still the case. She really engaged with the Weebert World and we will cherish the books forever! Can’t wait to see Weebert on the ‘big screen’ – she keeps asking to watch it on YouTube but only short clips – we await full episodes!”
That. That’s the impact. That’s the difference I couldn’t quite see all those years ago in policy meetings.
This isn’t just about creating a children’s show. It’s about giving children permission to imagine, to create, and to believe in the power of play.
And if even one child goes home from school with a head full of ideas and hands itching to make something out of nothing—then we’re doing the right thing.
— Lotty x
