Every Day is a School Day … Even at 60!
They say you never stop learning. I can confirm: they’re not wrong.
This week, I (Lotty here, writing in my usual spot surrounded by notebooks and robots!) started a new course: YouTube Made for Kids. Not made by kids, thankfully, though with seven grandchildren, I’ve seen what chaos that might look like. No, this is a grown-up course designed to help creators like me understand how to make content that’s safe, fun, and meaningful for children on YouTube.
I’m not just here to upload videos. I’m here to build Weebert’s World a universe of imagination and joy where stories matter, creativity is celebrated, and even scrap can be turned into magic.
But apparently, before you build a world, you need to sort out your banner.
So there I was, sitting proudly in front of our YouTube channel like a mum at a school play. I thought we were doing alright, cute robot, bright colours, butterfly! Then came the feedback.
“Your banner doesn’t tell us anything about you.”
Right. Noted.
Turns out, YouTube banners should do more than look nice, they need to tell your story at a glance. Who are you? What do you offer? Why should someone click that subscribe button instead of watching someone open mystery eggs for the tenth time?
Weebert is all about storytelling, so I’ll be going back to the drawing board. Which, in our case, is probably covered in copper wire, clock springs, and a biscuit or two.
Our first official bit of homework was deceptively simple: Identify your “why.”
Now, if you’re reading this as a fellow creator, parent, teacher, or curious human, I invite you to ask yourself the same question. Why do you do what you do?
Here’s my answer:
I want Weebert’s World on YouTube because every child deserves permission to play, explore, imagine, and create.
YouTube gives us the chance to reach children directly with joyful stories that spark curiosity. Weebert shows that even something made from scrap can be full of wonder, just like them. I’m building a world that inspires creativity, kindness, and fun, one story at a time. And I believe children everywhere should have access to that world, starting now.
It’s for the young at heart, and that includes me.
Doing this course has been a humbling reminder that I’ve got a lot to learn. But that’s okay. In fact, it’s brilliant. Because every time I learn something new, I get better at bringing Weebert’s World to life.
Better thumbnails? Check. Clearer messaging? Working on it. More consistent uploads? I’m making a plan (and stocking up on coffee…decaf of course!).
And I’m not doing it alone. This course has introduced me to a whole bunch of other creative folk, all trying to build something meaningful for children. It’s like finding your tribe.
If you’re over 50 (or 60 like me) and thinking, “Is it too late to start something new?” the answer is a loud, copper-wire-wrapped, clock-spring-rattling NO.
I started Weebert’s World from scratch. Literally. Andy made a little robot from scrap, I wrote him a story, and now we’re building a brand we believe can sit beside the likes of Bagpuss and Wallace & Gromit.
You don’t have to know everything to begin. You just have to begin.
Because every day really is a school day. Even if you’re the one holding the glue gun and writing stories on the back of cereal boxes.
P.S. If you’ve got feedback on our channel or ideas for what you’d love to see in Weebert’s World, get in touch. Contact@weebertsworld.com
