Four Generations, One Beach, and the Heart of Weebert’s World
Yesterday, I found myself sitting on the beach with four generations of my family. My 83-year-old mum sat beside me, watching the waves. My husband Andy was there too, along with our son, our daughter-in-law, and our granddaughters. Together we laughed, paddled, and built sandcastles.
It wasn’t a grand occasion, but it felt deeply meaningful. Four generations gathered in one place, connected by simple joy.
And it struck me: this is exactly what we are trying to build with Weebert’s World.
Weebert began life as a tiny robot made from scrap, a tiny vintage spy camera, opera glasses for eyes, and copper wire for hair. What started as a scrap-built sculpture soon became the main character in stories I wrote at the kitchen table.
But those stories were never just for children. My grandchildren loved them, of course. But so did my mum. And so did Andy. And so did our friends. They weren’t children’s stories in the narrow sense. They were family stories, tales that crossed generations.
And that’s what makes Weebert’s World different. It’s not about fast, flashy content to keep kids entertained. It’s about giving children permission to play, imagine, and explore, and giving adults permission to rediscover their own creativity too.
When we talk about building a children’s brand, the focus is often on one age group. But what if the real magic lies in creating something that speaks to everyone?
Weebert’s World blends:
Stop motion charm inspired by classics like Bagpuss and Wallace & Gromit, styles adults remember fondly.
Imaginative storytelling for children aged 3–7, sparking curiosity and play.
Scrap-built robots that appeal to parents and grandparents, reminding them of the value of creativity, repair, and reuse.
STEM outreach that introduces children to engineering and problem-solving while inspiring adults who care about education and the future.
It’s not just a children’s TV series we want to build. It’s a complete cross-generational experience.
As I watched my mum hold hands with her great-granddaughter on the sand, I realised how powerful shared stories can be. When children and grandparents both laugh at the same moment in a story, that’s more than entertainment, it’s connection.
That’s what we’re trying to capture in Weebert’s World: the spark that makes a child and their grandparent see the world through the same lens, if only for a few minutes.
If you’re a parent, grandparent, or carer, perhaps this will resonate: children’s stories are never just for children. The ones that stay with us are those that cross generations. They give us common ground, a chance to laugh, imagine, and talk together.
And if you’re in business, especially in children’s media, education, or STEM, there’s a lesson here too: the strongest brands don’t just target an audience, they build a community.
For us, Weebert’s World isn’t only about stop motion animation or books or merchandise. It’s about sparking imagination across all ages and reminding families that play doesn’t have an age limit.
That day at the beach reminded me why we’re doing this. Family is at the heart of everything, both the human kind and the robot kind. Weebert’s World was born from scrap, but it has grown into something much bigger: a dream of inspiring generations, together.
So next time you sit with your family, whether on a beach, at a kitchen table, or in a garden, remember this: imagination is contagious. And when we share it across generations, we build stories that last.
👉 If you’d like to follow along as we build Weebert’s World into a children’s stop motion series and cross-generational brand, you can join our newsletter or subscribe to our YouTube channel where the stories come to life.
with love
Lotty x
