From 1000 Pieces to One Big Picture – Why Building a Bin Store Felt Like Building Weebert’s World
Yesterday was one of those days that reminded me just how much life loves a metaphor.
My parents had ordered a new bin store, and when it arrived, it wasn’t a neat, tidy box ready to use. Oh no. It arrived in nearly 1000 separate pieces. Panels, tiny screws, hinges, instructions that may as well have been written in another language…
Andy, bless him, took one look and said, “Right then, let’s get cracking.” Eight hours later, with sore fingers, several mugs of tea, a few choice words (from Andy, not me, of course!), and some puzzled head scratching, we finally stood back and looked at what we had created.
There it was. A fully assembled bin store.
But what stuck with me wasn’t the end result. It was the process.
We worked together.
We laughed when something didn’t fit.
We problem-solved when we weren’t sure what went where.
We persisted, even when it felt like we’d be building it forever.
And somewhere in the middle of all of that, I realised, this is exactly what building Weebert’s World feels like.
When Andy first made Weebert, a little robot no bigger than a can of beans, built from a vintage spy camera, opera glasses, and copper wire, it was just one small piece of something much bigger.
When I wrote the first story, it felt the same. A single piece, not yet part of a whole picture.
Now, as we stand here a year into building Weebert’s World, it feels like we’ve emptied a giant jigsaw puzzle onto the table. There are hundreds of pieces, stories, animation, merchandise, outreach, marketing, finance, pitching, and so much more. At times, it’s overwhelming. We don’t always know what connects to what.
But just like yesterday’s bin store, when you start with one piece, then another, slowly the picture begins to emerge.
The truth is, our plans forWeebert’s World isn’t just a children’s TV series. It’s a world of stories that give children (and adults!) permission to play, explore, imagine, and create.
It’s also a way to connect generations, because while children fall in love with Weebert and his adventures, adults can enjoy the artistry of the scrap-built Berts, each made from salvaged materials with their own history and character.
It’s about seeing possibility where others see “scrap.” It’s about turning a pile of pieces into something whole and meaningful.
And if you’ve ever tried building something (a flatpack, a brand, a dream), you’ll know: it’s not just about what you create at the end. It’s about the teamwork, the laughter, the determination, and the persistence it takes to get there.
There were moments yesterday when we thought, “Will this ever come together?” And yet it did.
That’s how we feel about Weebert’s World. There are long days, tough moments, and times when the picture feels unclear. But then comes the joy of a breakthrough, the satisfaction of progress, and the vision of the whole picture ahead of us.
Just like the bin store, the finished creation will be worth every single tiny screw and sore finger.
Because one day, we’ll stand back and see Weebert’s World fully alive, a stop-motion animation on children’s TV, a brand children adore, and a world that inspires generations to imagine and create.
Until then, we’ll keep putting the pieces together, one at a time.
👉 If you’d like to follow our journey, we’d love for you to subscribe to our newsletter or join us on YouTube where the stories are already beginning to take shape.
with love
Lotty x
