Would you believe me if I told you the newest Bert in Weebert’s World has been made from part of a 1950s Hoover?
Most people would look at that old vacuum cleaner and see nothing but scrap. But Andy looks at it differently. He sees potential, character, even humour. And when imagination gets involved, suddenly the ordinary becomes extraordinary.
That’s the heartbeat of Weebert’s World: giving children (and grown-ups too) permission to play, to imagine, to look again at the things right in front of us.
Every Bert begins life as something forgotten. Weebert himself was made from a tiny vintage camera, a pair of opera glasses, and some tangled copper wire. Another Bert carries an umbrella made from a car boot sale find. Each one is a reminder that scrap isn’t rubbish, it’s possibility.
Children already understand this instinctively. A stick becomes a sword. A cardboard box becomes a rocket ship. A wooden spoon becomes a magic wand.
The problem is that somewhere along the way, the world tells them to “be sensible,” to put away play, to grow up.
But imagination is not something we outgrow. It’s something we grow with.
When Andy is building a Bert, there are no neat instructions, no straight lines, no guarantee of symmetry. And that’s exactly what makes each one so magical.
Art isn’t about perfection, it’s about joy. It’s the spark that comes when a child proudly shows you the robot they’ve built from cereal boxes and sticky tape. It’s the feeling when you doodle on a scrap of paper just because.
That joy is worth celebrating, whether you’re five years old or sixty-five.
Because creativity isn’t about getting it “right.” It’s about having the courage to make something at all.
For children, imagination is fun, but it’s also the foundation of problem-solving, innovation, and confidence. For adults, it’s a lifeline back to creativity, joy, and even healing.
We created Weebert’s World because we wanted to show children that imagination is never wasted. That it’s okay to see the world differently. That the overlooked, the broken, the forgotten can still become something wonderful.
That’s why this new Bert, born from a 1950s Hoover, feels so exciting. It’s proof, yet again, that imagination never stops.
Weebert’s World isn’t glossy perfection. It’s handmade, warm, and a little bit quirky. The stories unfold around our cottage, kitchen, and garden. The Berts are made from old parts that once had a different purpose. The animation will bring them to life in stop motion, a style that feels nostalgic, comforting, and timeless.
And it works across generations. Children see robots and adventure. Adults see creativity, sustainability, and even a bit of childhood magic returned.
That’s why our dream is bigger than just a TV show. It’s about building a brand that gives families permission to imagine together, through stories, animation, scrap-robot sculptures, books, toys, and even STEM activities that start at the kitchen table.
Here’s something simple you can try this weekend:
Gather a few safe odds and ends, buttons, clean packaging, ribbons, paper rolls.
Lay them out on a table and ask your child, “What could this become?”
Don’t worry about neatness or rules. Celebrate the joy of whatever they create.
And if you’re an adult reading this without little ones nearby, do it for yourself. Create something, anything. Scribble, glue, build, paint, write. Because the act of creating is valuable in itself.
Next week, we’ll be introducing the brand-new Bert made from that 1950s Hoover. He’s bold, he’s unexpected, and he has a story all his own.
I can’t wait to show you. Because every new Bert is more than just a sculpture, he’s a reminder that imagination can take us anywhere.
So as you head into the weekend, here’s my encouragement: don’t chase perfection. Celebrate the joy of creating, whether you’re an adult or a child. Look again at the ordinary and ask what it could become.
Because the truth is, imagination never stops. And neither do the Berts.
with love
Lotty x
