Play is Timeless: Why Creativity Has No Age Limit in Weebert’s World
Earlier this year, I was at a school delivering one of our Weebert’s World outreach sessions. We were reading stories, talking about the Berts, and letting the children make their own mini scrap-robots from safe materials.
The kids loved it, as you’d expect. But what always surprises people (and never surprises me anymore) is how quickly the adults get involved.
It usually starts with something like:
“Oh, I’m no good at making things.”
Or,
“I’ll just watch, I’m not very creative.”
But then they pick up a cardboard box or an odd-shaped scrap part, and before long, they’re leaning over the table with the same sparkle in their eyes as the children. They’re laughing. They’re experimenting. They’re making something wonderful.
That’s when I know they’ve remembered something important … play is timeless.
Somewhere along the way, we start believing that creativity is something you grow out of. That imagination is only for children. But it’s not true. Creativity is a skill, and a joy, that belongs to all of us, no matter how old we are.
In fact, the older we get, the more valuable creativity becomes. It helps us solve problems, approach challenges from new angles, and find joy in unexpected places. It also connects us to others in a way that nothing else can.
When Andy and I created Weebert’s World, we knew we wanted it to inspire children. But we didn’t fully expect how deeply it would resonate with adults, too.
For kids, it’s a world of adventure, play, and the thrill of creating something new. For adults, it’s a reminder of their own childhood curiosity, and an invitation to reclaim it.
When a grandparent and grandchild both work on building a mini Bert together, something beautiful happens. There’s laughter, teamwork, and mutual pride. The end result might be wobbly, uneven, or wildly imaginative, and that’s exactly the point.
Play is not just about fun. It’s about:
Connection: Sharing an activity bridges gaps between generations.
Creativity: Play lets us explore new ideas without fear of getting it “wrong.”
Well-being: Creating something with your hands can be grounding, calming, and joyful.
Learning: Play develops problem-solving skills and encourages curiosity.
This is why companies invest in “creative thinking workshops” for their employees, because the benefits of play don’t stop when school ends.
At Weebert’s World, we’re on a mission to make sure people of all ages give themselves permission to play. Whether it’s through our stop-motion stories, our scrap-robot sculptures, or our school and library visits, we want to show that creativity has no expiration date.
So here’s my challenge to you: This weekend, make something. Anything. Bake a cake. Build a birdhouse. Write a silly poem. Sketch something on the back of an envelope. You don’t have to be “good” at it, you just have to enjoy it.
Because in Weebert’s World, play belongs to everyone. And when we create together, we remind ourselves, and each other, that imagination is the one thing we never have to outgrow.
When did you last make something just for the joy of it? Tell me in the comments … I’d love to hear your stories.
love
Lotty x
