The house feels very quiet today. Our grandchildren have just gone home, and the echoes of their laughter are still bouncing around the garden. The paddling pool sits half full, a couple of plastic cups left floating like tiny boats, evidence of summer joy. And yet, without them here, it feels empty.
It always makes me stop and ask myself: what does success really mean?
For some people, success is measured in numbers: profit margins, growth percentages, or how many followers they have online. And don’t get me wrong, those things matter when you’re trying to grow a children’s brand like Weebert’s World. But if I’m being truly honest, that’s not what gets me out of bed in the morning.
For me, success is family. It’s being able to move closer to our children and grandchildren so we don’t just see them on weekends or in school holidays. It’s watching them grow, seeing their faces light up when they hear a story, or when Andy brings a new scrap-built robot into the room. That’s the heart of it all.
And it’s that heart we’ve poured into Weebert’s World, the stories, the stop motion animation, and the scrap-built characters.
I’ve loved reading ever since I was a little girl. I always had a book in my hand: The Wishing Chair, The Chronicles of Narnia, The Family from One End Street, or The Dew Drop Inn. Those books aren’t just words on a page for me, they’re whole worlds. When I close my eyes, I can still step into them, as if I’d only left yesterday.
That’s what we want Weebert’s World to become for children (and their grown-ups): a place of imagination you can revisit at any age.
Stories are not just for bedtime, and they’re not just for children. They’re part of how we pass down values, share laughter, and make sense of the world. When I read to my grandchildren, I see how a story connects us, me, them, and even the characters. And the joy is doubled when Andy brings in one of his scrap-built robots, and they can see with their own eyes how imagination becomes something you can hold.
This is why we’re building Weebert’s World as more than just children’s robot stories. It’s a world of imagination that crosses generations, something grandparents, parents, and children can all share.
Now, I know some of you reading this are fellow entrepreneurs, creatives, or investors. You might be wondering: how do you balance that heartfelt purpose with the practical side of running a business?
Here’s one thing we’ve learned: purpose is the compass, numbers are the map. You need both to move forward.
On the map side:
We’re building a clear financial plan.
We’re working towards developing a stop motion pilot for Weebert’s World, positioning it alongside other UK stop motion children’s TV series.
We’re exploring merchandising and licensing opportunities.
On the compass side:
Every decision comes back to family.
Every story comes back to imagination.
Every Bert sculpture is made with care, by hand, from scrap, a reminder that something good can come out of what others might throw away.
If you’re building your own business, here’s my lesson for you: don’t separate heart from strategy. Let them guide each other.
One of the biggest joys of Weebert’s World has been the community that’s grown around it. Parents, teachers, grandparents, engineers, and children, all connecting through robots made from scrap, stories that spark imagination, and a shared belief in creativity.
If you’re reading this, you’re part of that community too. And we’d love for you to grow with us.
👉 Subscribe to our newsletter for free stories and behind-the-scenes updates.
👉 Visit our YouTube channel to see stop motion robot animation for kids.
👉 Share Weebert’s World with a friend or grandparent who loves reading, play, and imagination.
Because in the end, success isn’t something you build alone. It’s built together, with family, with community, and with imagination.
As I sit here in the quiet, I think about the sound of our grandchildren’s laughter in the paddling pool. That’s the sound I want to bottle. That’s the success we’re chasing.
And if Weebert’s World can bring even a fraction of that joy to children and families everywhere, then I’ll know we’ve done what we set out to do.
💛 Lotty
